Wednesday, May 11, 2011

It's the end of the World

…as we know it.

First, the Earth cooled. Then the dinosaurs came. Then Man. And then Gutenberg and then newspapers, advertising and, finally the Web.

And we built Web pages. Each page featured a navigation area, a part of the page devoted to getting us to other pages. And headers and footers. And content, even with images. And it was pretty good.

And browsers got better. And access got cheaper. And standards got more rigid and more and more people got online to check this out. Fortunes were made. Not by me, or anybody you know, but fortunes were made. And lost.

And then there were internet appliances all over. You could call up Web pages on your cell phone, on a tablet, from your game system or your car. That InterWeb thing was well and truly taking over. And responding to all of these changes, the developers of Dreamweaver did their best to keep up. Bugs were fixed. Features were added, massaged and deleted over the years.

Templating was added. Code hints. Invalid markup was highlighted. There were improvements to both the Design View and the Code View. Various workspace layouts were developed, and you could even make your own. Dreamweaver became, not just a great way to build Web pages, but Web sites as site management features were added. But still, the focus was on the pages and sites—not the content.

It's a subtle but important difference. People don't buy nails because they own hammers. They buy nails because they have two things they want to be joined together. Last year, Lowe's sold a skillion drill bits. Not because people wanted drill bits, but because they wanted holes. And that's how we ended up looking at a new CMS—a Content Management System.

We are past the point where it should take an army of skilled technicians to post a simple memo online. We shouldn't have to depend upon a few high priests of technology to get material uploaded. The democratization of the Web is nigh. We can use the technology to make itself easier. That leads us to the UNLcms.

Using Drupal, and the Dreamweaver Template model, we can create pages at the push of a button. We can carve up the content area with columns. We can insert images and make links and do a great job of building compliant pages without spending an inordinate amount of time and money (the same thing, often) learning an interfacing program. We needed the program because HTML and CSS was hard. But then the program became hard, too. Templates helped, but there's never been anything really easy about any of this.

Now we can build pages with a Web browser. We're not even tied to a single computer. We can add administrative users to cover vacations and delete them when they return. Right now, today, it doesn't do as much as Dreamweaver and the Templates but it's catching up, fast. I have seen it improve every week for more than a year, now. I look at it sort of like a parent watching a baby learn to roll over, and then sit up, and thinking of a day when the kid will be riding a bike and going off to school and choosing a career and so on. I don't really see the program as it is now—I see what it is becoming, what's possible.

And I love what I see, now.

There's a scene in the movie Other People's Money where Danny deVito talks about buggy whips, and how technology has made entire industries redundant. We don't teach people how to shoe horses, any more. We don't teach folks how to operate slide rules as much as we did just a generation ago. That's what we're up against, here.

I can talk about the differences between Dreamweaver and the UNLcms for a couple of hours. Document-centric modeling, updating Web pages from cell phones, not just Macintosh and Windows PCs. But the biggest difference I see between Dreamweaver and the UNLcms is that the UNLcms has a future.

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